Creator Economy IQ

‘Round the Music Business in 14 Days: From Warner's Francophone Africa Play to Apple’s Stand Against Free Streaming

Can't be bothered about a sub-headline right now. Brain's fried and I NEED to hurry back to sleep...so maybe next time LOL!

Jul 2 • 

Creator Economy IQ

5

1

June 2025

South Africa ($82M) Generated 7x More Recorded Music Revenue Locally Than Nigeria ($11M) in 2024

Based on streams generated locally in same 2024, Nigeria (over 2.4 billion streams) outpaced South Africa’s 1.9 billion streams across the top 900…

Jun 30 • 

Creator Economy IQ

9

“The vision is to treat every part of Africa as somewhere we can find new music,” Marc-André Niang on Warner Music’s Inroad into Francophone…

The story here is not one of a new office or a new title, but of the deeper, often dirty work of building something that can last in a place long rich…

Jun 13 • 

Creator Economy IQ

4

May 2025

Spotify Admits Its Investment in Nigeria Is Paying Off

Spotify's strategy of “seed, grow, dominate” is clearly playing out in Nigeria and here's proof!

May 15 • 

Creator Economy IQ

10

1

Streaming, Revenue, Macroeconomics... Permit Me to Rant a Little

Maybe we didn’t just stumble to the bottom. We watched it happen in real time - well, at least I did...

May 9 • 

Creator Economy IQ

11

3

Banko Recounts His Six-Year Stint Leading Sony Music West Africa as He Returns to Basics

As General Manager, Banko, in six years, built a blueprint for patient, principled leadership in an emerging market like West Africa where leadership…

May 3 • 

Creator Economy IQ

13

3

April 2025

New Details from UMG’s Annual Report Lowkey Hint at Mavin’s Nine-Figure Acquisition Estimate

Driving this PREMIUM is Mavin’s unique position as an export-ready powerhouse, buoyed by streaming growth, lucrative brand partnerships, and a roster of…

Apr 17 • 

Creator Economy IQ

12

South Africa Sees Record YoY Growth in Spotify Revenue, Up 52% in 2024 🚀

South Africa's growth rate of 52.17% in USD terms far outpaces Nigeria’s 0.25% YoY growth

Apr 8 • 

Creator Economy IQ

6

March Recap : ICYMI 🙂

From Afrobeats’ live business reaching Ceiling to Nigerian artists' USD earning stalling at 0.25% YoY

Apr 3 • 

Creator Economy IQ

2

Where Does Afrobeats Go From Here??

This disparity between Afrobeats artists' profiles and their live performance experience is concerning

Apr 1 • 

Creator Economy IQ

6

March 2025

"Streaming success is important as it'll enable you do bigger business," Wurld tells Spotify Fresh Finds Alumni

"For Spotify and United Masters to find me worthy to participate in this programme is an honour" - Rigo Kamp, a Fresh Finds alumnus

Mar 27 • 

Creator Economy IQ

2

1

Nigerian Artists Earn ₦58 Billion on Spotify in 2024 But...USD Growth Stalls at 0.25% YoY

If you missed Economics classes in high school [secondary school, as we call it in Nigeria], this is a vivid case study of Real Growth vs. Inflationary…

Mar 14 • 

Creator Economy IQ

2